Fresh & Sweet.

Art Front’s maiden voyage will focus on a recent shiny newness that Rochester’s art scene sorely needs: independent, audacious initiative, and the community’s attention and support. So, I’m about a month late with this, but I’m still excited to share…

Sweet Meat Co. panoramic

A panoramic shot of The Sweet Meat Co.'s EXTRAVAGANZA, yoinked from their flickr site.

Recently formed art collective The Sweet Meat Co. is comprised of talented young painters, graphic designers, and street artists including Sarah Rutherford, Lea Rizzo, St. Monci, Mr. Prvrt, and Erich Lehman of 1975 Gallery at Surface Salon. Naming their group for the old-timey term for candy, the collective pays homage to the Hungerford [which used to be a flavored syrup factory] where, on 01.30.10, they debuted the fruits of their one-month collaborative project. With guest artists Jordan C. Greenhalgh and Anjolee Wolfe, Sweet Meat Co. rented a 2500 square foot raw space in the Hungerford and completely rehabbed the place into an incredibly cohesive, multi-media art installation using paint and discarded objects found in the building.

Sweet Meat Co. Sarah Rutherford

Sweet Meat indeed. Photo by The Sweet Meat Co.

Both the opening and closing receptions [a week apart] were packed, signaling to the group that the community’s behind what they’re doing. The collective plans on continuing this pop-up gallery business all around the city, so pay attention.

The Hungerford was a “good starting point,” Rutherford says, because they were allowed the freedom to completely alter the space during the month of their collaboration. The group endeavor began with a few of the artists who had exhibited in Lehman’s gallery, and most of the members barely knew each other. Then more artists were invited in, a meeting was held last November, and things progressed from there.

“I really craved the community of working with other artists; it was a lot more challenging but very rewarding at the end,” Rutherford says, noting that seven artists who all have different work schedules, and are used to creating their art solo, makes for some complications. “But in that last week [before the show], everything just emerged and came together.”

The work of MR. Prvrt and St. Monci can be seen this Friday [Mar 5] at 1975 Gallery’s Saints & PRVRTS show, and at least three of the members will have work in Thievin’ Stephen Dorobiala’s ON THE CUT stencil show at FOURWALLS Gallery opening April 2.

on the cut

Save that date!

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One Response to “Fresh & Sweet.”

  1. Sweet in a lotta ways! Great looking blog – The RAF! Fantastic that the local art scene has such a powerful representative. Thanks for making the effort! I have a feeling this site will quickly become THE go-to resource for Rochester’s hidden art scene. Nicely done.

    I wasn’t able to attend this event, but I’m still hearing ripples, and have been told by several folks it was really spectacular. Everyone involved is to be congratulated. I’m looking forward to catching the next installation.

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